Katie Fly is a digital communications and marketing professional with over fifteen years of experience helping purpose-driven organizations amplify their impact through strategic online visibility.
At Results for Development (R4D), Katie manages the organization’s website, publishing new content, optimizing existing pages, and tracking key metrics to enhance engagement. She produces R4D’s newsletters, including R4D Insights, Nutrition in Focus and Education in Focus, and provides digital communications support to teams and projects across the organization.
Before joining R4D, Katie served as content director at a digital marketing agency specializing in search engine optimization (SEO) and content marketing. She partnered with behavioral health providers to raise awareness of effective mental health and substance use treatments and reduce stigma around seeking care. Leading a team that produced thousands of articles, Katie built content-driven SEO strategies that positioned clients as the go-to experts in their fields.
Earlier in her career, Katie owned and operated a busy acupuncture practice focused on women’s health. As a business owner, she developed marketing savvy, building multiple websites, maintaining an active blog, running Google Ads, executing email campaigns, promoting her practice on social media, and building trust with medical doctors and other practitioners.
Katie holds a Bachelor of Arts in International Studies from Appalachian State University and a Master’s in Traditional Chinese Medicine.
