Access to family planning in Tanzania remains uneven, with many women — especially young women — facing persistent unmet needs. While both the public and private sectors play important roles in delivering contraceptives, limited and fragmented market intelligence makes it difficult for private actors to accurately forecast demand, plan distribution and expand services. This gap hinders efforts to meet women’s reproductive health needs more effectively.
This report, produced under the USAID-funded FHM Engage project which was implemented by Results for Development (R4D) and partners, with technical analysis and modeling led by Metrics for Management (M4M), introduces a new approach to estimating family planning market size in Tanzania. By applying innovative small area estimation techniques and combining data from multiple sources, the report provides subnational insights into contraceptive use, demand and market value. It offers detailed maps, product-specific estimates, and projections of potential private sector growth, giving stakeholders — from social marketers to policymakers — practical tools for decision-making.
This resource provides actionable market intelligence to identify opportunities, target investments, and improve access to modern contraceptives. It also highlights a replicable methodology that can be applied in other countries and health sectors where granular market data is lacking.
