International development, like most other industries, has its share of influencers, individuals that lead the charge on social media platforms and start conversations that can shift industry trends.
Come learn how to activate influencers in your own organization at this upcoming DC Communicators networking event, “Activating Influencers in Your Own Company and Making It Work.” The event will focus on how internal influencers can positively impact a campaign for their organization and drive ROI. Despite contrary belief, influencers don’t have to be famous and can be found within your own company. With the right social media presence and training, an executive colleague can be THE influencer that will give your campaign the exposure it needs. Authentic, informative and meaningful, executives speak with an authority that engages your target audience.
By the end of this session, participants will be able to:
- Give a face to your brand, & turn CEO social panic into social power
- Turn a CEO and other executive members into influencers for their organization.
- Empower your leadership team to see the value of their social presence and using it for good
- Create an outline of a campaign that focuses on connections and experiences vs. transactions
Panelists include:
- Heather Luca, Chief Communications Officer, Results for Development
- Rob Bratskeirt, EVP, 360pr
- Adam Paige, Director of Public Relations, Illy Coffee
