Storytelling Roadmap: A Toolkit for Literacy Practitioners

The Storytelling Roadmap was created to help literacy organizations learn and master the art of communication and storytelling, so they can amplify their organization’s impact and become more powerful advocates for literacy.

The roadmap makes it easy to understand what to look for in one’s work, how to capture stories, and where and when to share them. Each “stop” on the Roadmap is packed with practical information, tips, examples, and creative prompts to help individuals and organizations become master storytellers. They include:

  • Roadmap Stop 1: Why Storytelling is Important
  • Roadmap Stop 2: Communicating with Key Audiences
  • Roadmap Stop 3: Identifying Great Stories
  • Roadmap Stop 4: Identifying the Best Delivery Channels for Your Audience
  • Roadmap Stop 5: Planning and Budgeting for Storytelling
  • Roadmap Stop 6: Obtaining Consent and Using Imagery
  • Roadmap Stop 7: Creating an Accessible Storybank

Each “stop” also contains a reflection worksheet to shift learnings into practical insights and actions that individuals and organizations can start using right away.

The Storytelling Roadmap was spearheaded by members of the Project Literacy Community of Practice, supported by Pearson, and facilitated by Results for Development’s Center for Education Innovations. It was developed through a practitioner‑driven, multi-stage process, which included contributions from many individuals and organizations.

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