Advancing universal health coverage (UHC) requires more than good policy — it requires deliberate, tailored communication strategies that build engagement, expand knowledge and create support for change among a diverse group of stakeholders, including political leaders, health care purchasers, providers, patients, suppliers, and civil society groups. Each group has different information needs and responds to different messages and modes of communication, whether the goal is raising awareness or building consensus around decisions that drive the UHC agenda forward.
This practical guide equips UHC champions and health policy implementers with step-by-step guidance for building a strategic communication plan tailored to diverse stakeholder groups. Whether the goal is raising awareness, building consensus, or mobilizing action around a specific UHC objective, the guide helps communicators move from intent to impact.
The accompanying Planning Tool walks users through a structured process for designing communication plans for individual objectives, with guiding questions specific to the UHC context. And a case study from Nigeria illustrates how the tool can be adapted and applied in practice.
Produced by the Health Finance and Governance (HFG) Project in partnership with the R4D-led Joint Learning Network for Universal Health Coverage, and co-developed with practitioners from Bangladesh, Cambodia, Ghana, Malaysia, Nigeria, Peru, Senegal and Sudan.
