The Ethiopia Market Shaping Capacity Improvement Project (MSCIP) provides support for development of system-level market shaping approach in Ethiopia. In this project, R4D is working to co-design a comprehensive market shaping strategy and to catalyze the capacity of the newly established Quantification Market Shaping Directorate (QMSD) to play a lead “market manager” role.
In this role, QMSD will proactively identify and address market inefficiencies to improve access to high quality and affordable essential health and nutrition products in the public health system.
